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Martinez, Valentina, 2009. Sustainable development projects and communication : what lessons can we learn?. Second cycle, A1E. Uppsala: SLU, Dept. of Urban and Rural Development

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Abstract

For a long time sustainable development projects have claimed a multidisciplinary work approach, a situation in which communication has been the last element to be formally integrated to the field. In this sense, this thesis has the aim to explore and analyze the communication experiences when implementing sustainable development projects in Latin America and more important to examine to what extent communication is a well-understood element for practitioners. Through open-question interviews, a variety of eight institutions which included a selection of NGOs, private and scientific sectors, revealed how they perceived communication within the implementation of their projects. It was found that they shared a common picture of what sustainable development is and how should projects be implemented from the communication perspective, but it was their conceptual understanding that made them catalogue their communication efforts in other areas. All the interviewees based their communication perspective in the traditional concept: they classify it as a strategy that is related to the spread of information and acts of diffusion. Nevertheless, they had other sorts of communication principles embedded in their project implementation processes, a statement that raises important discussion questions throughout the thesis.

Main title:Sustainable development projects and communication
Subtitle:what lessons can we learn?
Authors:Martinez, Valentina
Supervisor:Hallgren, Lars
Examiner:UNSPECIFIED
Series:UNSPECIFIED
Volume/Sequential designation:UNSPECIFIED
Year of Publication:2009
Level and depth descriptor:Second cycle, A1E
Student's programme affiliation:NG001 Environmental Communication and Management - Magister (1year master) Programme 60 HEC
Department:(NL, NJ) > Dept. of Urban and Rural Development
(LTJ, LTV) > Dept. of Urban and Rural Development
Keywords:Sustainable development, communication, participation, Latin America
URN:NBN:urn:nbn:se:slu:epsilon-8-151
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-8-151
Subjects:Nature conservation and land resources
Social sciences, humanities and education
Language:English
Deposited On:01 Sep 2009 09:03
Metadata Last Modified:20 Apr 2012 14:09

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