Epsilon Archive for Student Projects

Abstract

We are now living within the reality of the worst environmental crisis mankind has ever seen and some modes within environmental communication are struggling to help us create change. In recent decade, there has been a growing interest in using storytelling for sustainable change. Science fiction is seen as a genre of great possibility, and filmmakers and writers within this field have long known of the possibilities provided within this medium because of its ability to travel in time and space. Some scholars and writers argue that storytelling is a powerful way of communicating but the stories are not living up to its promise as they keep telling the same old stories. In this thesis I turn to the filmmakers themselves to ask them about the possibilities and limitations of science fiction storytelling that can lead to behavioral changes and attitudes about the environmental future by researching the following questions:

- How do filmmakers understand the influence of (their) Sci-fi movies on the audience’s expectations of the future?
- What stories about our socio environmental future do filmmakers see being told, along with the limitations or obstacles - and why?

To better understand why certain stories are told and others not, the results of this thesis are based on a qualitative research approach by conducted interviews with six filmmakers working within the field of environmental and/or science fiction movies. The thesis departs from Artur Banduras ‘Social Cognitive theory of Mass Communication, to investigate filmmakers view on the possibilities and limitations of Sci-fi storytelling for our environmental future. Doing so, contributes to the understanding of how science fiction movies can be used for change making.

The results indicate that the filmmakers see a need for new stories and that the filmmakers are interested in exploring new ways of telling them. However, when wanting to do so they struggle with norms, dramaturgical obstacles, prejudices and funding which often leads into either compromising their story and telling it with limitations or simply not telling it at all. In conclusion, one can say that if cinematic storytelling is to be used for change making there are some things that needs to be considered. It is important to understand what it means to tell certain stories and how they can affect the audience as well as understanding what discourse lies behind the stories – why they are portrayed in certain ways. This thesis presents the insights of the filmmakers interviewed, which is a start of understanding the context of storytelling as a way of environmental communication to enable more successful communication for environmental change.