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Appeltofft, Ellen, 2016. Making sense of sustainability : a study on how sustainability ambitions affect sustainability performance in a retail company. Second cycle, A2E. Uppsala: SLU, Dept. of Urban and Rural Development



This thesis investigates the relationship between the perception of sustainability and sustainability
performance within an organization. To understand how to fully integrate sustainability in an
organization, I have in this study found that knowing what is needed to link words to practice is key.
Even when sustainability values are incorporated in an organization, there can still be a dissonance
between what the values state and what the performance shows. With the aid of Practice theory I was
able to deepen the understanding of where this dissonance occurs. By rejecting the dualism of
perception and performance, I was able to investigate how perception and performance mutually
affect sense-making within an organization. I also found that the indefinability of sustainability need
not be a hinder, it need not mean the same for all. Instead, for full integration of sustainability, what is
important is that sustainability directives are translated into doable actions that are relevant for each

Main title:Making sense of sustainability
Subtitle:a study on how sustainability ambitions affect sustainability performance in a retail company
Authors:Appeltofft, Ellen
Supervisor:Joosse, Sofie
Examiner:Bergeå, Hanna
Volume/Sequential designation:UNSPECIFIED
Year of Publication:2016
Level and depth descriptor:Second cycle, A2E
Student's programme affiliation:NM026 Environmental communication and management - Master's programme
Supervising department:(NL, NJ) > Dept. of Urban and Rural Development
(LTJ, LTV) > Dept. of Urban and Rural Development
Keywords:Sustainability, strategy integration, communication, practices, sense-making
Permanent URL:
Subject. Use of subject categories until 2023-04-30.:Trade, marketing and distribution
Nature conservation and land resources
Deposited On:08 Jul 2016 08:38
Metadata Last Modified:08 Jul 2016 08:38

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