Epsilon Archive for Student Projects

Abstract

This article compares the study areas of environmental communication delineated by
Cox (2007) with interview results of seven civil servants and three politicians engaged
in environmental policies and their implementation in the municipality of Växjö,
Sweden. The research question is threefold; (1) which study areas of environmental
communication tended to be emphasized, (2) which were not, and (3) which did not fit
into Cox’s divisions. Study areas most emphasized by interviewees were environmental
rhetoric and discourse, public participation in environmental decision making, advocacy
campaigns, and representations of nature in popular culture and green marketing. Less
emphasized areas were media and environmental journalism, environmental
collaboration and conflict resolution, and risk communication. Interview results also
suggested a new study area, environmental experiences and knowledge sharing.