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Giessler, Robert, 2009. The right to know : access to information through visual communication. Second cycle, A1E. Uppsala: SLU, Dept. of Urban and Rural Development



Among all everyday choices, food consumption has the largest environmental impact on biodiversity and the global warming. Organizations and politicians have long tried to find a communication strategy to change behavior in this area but with no effect. It is a fact that peoples positive attitude in sustainable living do not match with the actual behavior and that this discrepancy is hard to bridge. The researchers at the Interactive institute believes that the theory of visualizing product information through graphical software and technological tools will help consumers put products in relation to each other and reflect over their consumption and decrease this gap between attitude and behavior. The tools future on the market is questioned and has been investigated and discussed with the executives from Sweden's leading retail chains along with the researchers at the Interactive institute through qualitative research methods. Through the research Its learnd that creating a perfect functioning communication strategy for consumer behavior is not just as easy as finding the most effective one, it also has to be made with the consideration of ethtics and other countries situation.

Main title:The right to know
Subtitle:access to information through visual communication
Authors:Giessler, Robert
Volume/Sequential designation:UNSPECIFIED
Year of Publication:2009
Level and depth descriptor:Second cycle, A1E
Student's programme affiliation:NG006 Miljökommunikation - magisterprogram
Supervising department:(NL, NJ) > Dept. of Urban and Rural Development
(LTJ, LTV) > Dept. of Urban and Rural Development
Keywords:Communication strategy, , Environmental impact,, Discrepancy, Visualization, Retail chains
Permanent URL:
Subject. Use of subject categories until 2023-04-30.:Trade, marketing and distribution
International trade
Energy resources management
Economics and management
Development economics and policies
Deposited On:14 Aug 2009 06:37
Metadata Last Modified:05 Oct 2012 13:57

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