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Marciano, Ana Carolina, 2011. The discourse behind an environmental campaign : case study: the Earth Hour. Second cycle, A1E. Uppsala: SLU, Dept. of Urban and Rural Development



An environmental campaign is an important communicative strategy to call attention and raise knowledge regarding environmental issues. However the creation of a campaign involves a dynamic between the issue, organization and different stakeholders. This paper explores the dynamic between a civil society organization, corporations and issue on a construction of a campaign. The present study focuses on the process of attempting to communicate to the different actors and their discourse.

Main title:The discourse behind an environmental campaign
Subtitle:case study: the Earth Hour
Authors:Marciano, Ana Carolina
Supervisor:Hansen, Hans Peter
Examiner:Hallgren, Lars
Volume/Sequential designation:UNSPECIFIED
Year of Publication:2011
Level and depth descriptor:Second cycle, A1E
Student's programme affiliation:NG001 Environmental Communication and Management - Magister (1year master) Programme 60 HEC
Supervising department:(NL, NJ) > Dept. of Urban and Rural Development
(LTJ, LTV) > Dept. of Urban and Rural Development
Keywords:Environmental Communication, Environmental Advocacy Campaign, Discourse, Public Relations, Corporations
Permanent URL:
Subject. Use of subject categories until 2023-04-30.:Social sciences, humanities and education
Deposited On:21 Dec 2011 12:58
Metadata Last Modified:20 Apr 2012 14:24

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