Marciano, Ana Carolina, 2011. The discourse behind an environmental campaign : case study: the Earth Hour. Second cycle, A1E. Uppsala: SLU, Dept. of Urban and Rural Development
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Abstract
An environmental campaign is an important communicative strategy to call attention and raise knowledge regarding environmental issues. However the creation of a campaign involves a dynamic between the issue, organization and different stakeholders. This paper explores the dynamic between a civil society organization, corporations and issue on a construction of a campaign. The present study focuses on the process of attempting to communicate to the different actors and their discourse.
| Main title: | The discourse behind an environmental campaign |
|---|---|
| Subtitle: | case study: the Earth Hour |
| Authors: | Marciano, Ana Carolina |
| Supervisor: | Hansen, Hans Peter |
| Examiner: | Hallgren, Lars |
| Series: | UNSPECIFIED |
| Volume/Sequential designation: | UNSPECIFIED |
| Year of Publication: | 2011 |
| Level and depth descriptor: | Second cycle, A1E |
| Student's programme affiliation: | NG001 Environmental Communication and Management - Magister (1year master) Programme 60 HEC |
| Supervising department: | (NL, NJ) > Dept. of Urban and Rural Development (LTJ, LTV) > Dept. of Urban and Rural Development |
| Keywords: | Environmental Communication, Environmental Advocacy Campaign, Discourse, Public Relations, Corporations |
| URN:NBN: | urn:nbn:se:slu:epsilon-s-823 |
| Permanent URL: | http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-s-823 |
| Subject. Use of subject categories until 2023-04-30.: | Social sciences, humanities and education |
| Language: | English |
| Deposited On: | 21 Dec 2011 12:58 |
| Metadata Last Modified: | 20 Apr 2012 14:24 |
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