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Brière, Valérie, 2011. Celebrity and credibility in environmental communication : a rhetorical analysis of a video advocating for a moratorium regarding shale gas exploitation in Quebec. Second cycle, A1E. Uppsala: SLU, Dept. of Urban and Rural Development

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Abstract

In summer 2010 Quebec’s government undertook the exploration phase of shale gas exploitation in the St-Lawrence valley, leading to a wave of protests coming from the non-consenting and ill-informed population. Thus, this paper presents a rhetorical analysis of a video produced by famous Quebec artists advocating for a moratorium regarding shale gas exploitation in Quebec. It aims to understand the influence of source credibility on the video’s reception as well as the power of ethos in the persuasion process that led to the signature of an online petition in favour of the shale gas project’s suspension. Therefore, with the help of rhetoric, attitude change and source credibility theories, this analysis focuses on the source, the message and its style, the audience and the delivery to identify the means of persuasion of this video. The result of this research indicates that the video director has indeed succeeded in building a strong case and managing the source credibility to its advantage through the art of rhetoric.

Main title:Celebrity and credibility in environmental communication
Subtitle:a rhetorical analysis of a video advocating for a moratorium regarding shale gas exploitation in Quebec
Authors:Brière, Valérie
Supervisor:Bergeå, Hanna
Examiner:Westberg, Lotten
Series:UNSPECIFIED
Volume/Sequential designation:UNSPECIFIED
Year of Publication:2011
Level and depth descriptor:Second cycle, A1E
Student's programme affiliation:NG001 Environmental Communication and Management - Magister (1year master) Programme 60 HEC
Department:(NL, NJ) > Dept. of Urban and Rural Development
(LTJ, LTV) > Dept. of Urban and Rural Development
Keywords:rhetoric, source credibility, ethos, pathos, logos, shale gas
URN:NBN:urn:nbn:se:slu:epsilon-s-324
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-s-324
Subjects:Social sciences, humanities and education
Language:English
Deposited On:20 Jun 2011 12:01
Metadata Last Modified:20 Apr 2012 14:20

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