Epsilon Archive for Student Projects

Abstract

This master thesis is dealing with the Corporate Social Responsibility (CSR) and its awareness in Pakistani companies. The objective is to see how different companies in Pakitan (multinationals and domestic) view the CSR concept in their strategy.

The study is based on empirical findings where all the facts and information is gathered through qualitative approach. The six different companies in which three multinational MNC’c and three domestic companies have CSR in their strategy have been selected. The descriptions of all their CSR strategies are than compared with the theoretical framework. The analysis of empirical findings under theoretical assumptions reveals that the most of the CSR is carried in similar way which is based on community development through charity or philanthropy.

The conclusion is that to increase the general awareness about CSR the companies have to consider environmental, social, and ethical awareness in their business strategy and try to go beyond philanthropy or charity and adopt a longterm sustainable strategy in the business to become ethical corporate citizen. This can make Pakistan a place for an attractive business environment for investors.