Epsilon Archive for Student Projects

Abstract

The interest for locally produced products has increased both in Sweden and internationally in recent years and the reasons for this seems to be multiple. The possibility to lower environmental pressure, increase social qualities and secure an economic climate for the local producers could be reasons for the increased interest. This study examines the relationship between local producer and the retail sector in Uppland in Sweden. Semi-structured interviews are conducted to examine the relationship and attitudes towards selling local produce in Supermarkets. The interviews will be analysed trough a power perspective with the stakeholder theory as a structural base. Retail power is and has been growing, and in line with the previous research, this is an important aspect to consider when examines the interplay between retail and producer. This research will contribute to increase the knowledge concerning why or why not local produce exists in supermarkets in Uppland, Sweden.