Epsilon Archive for Student Projects

Abstract

The study was conducted with an landscape approach with an subject related approach in the field of environmental psychology to investigate how road design affects drivers' choice of speed. The purpose was to portray road environments on thoroughfares in urban areas to motivate motorists to keep the speed limit and thus increase road safety for vulnerable road users. The task question was formulated, how can thoroughfares in suburban settings be portrayed to motivate motorists to reduce speed?
The study was conducted throughout a literature review of motivational speed measures along with interviews with road design experts at the Swedish Transport Administration. Case studies were conducted on three thoroughfares in the Stockholm suburbs Vallentuna, Upplands Väsby and Danderyd. During the case studies site visits, site analysis and user interviews was carried out. For every thoroughfare then a design proposal emerged based on the results of literature, interviews and site visits.