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Romar, Markus, 2011. Diversifiering i lantbruksföretag : en litteraturstudie om hur utvecklingsprocessen ser ut i lantbruksbaserade företag som utvecklar nya verksamhetsgrenar. First cycle, G2E. Uppsala: SLU, Dept. of Economics



Today´s debate in farming is being focused on tourism, outdoor life and hobbies in the rural areas. This is of interest also for the general public as a way of counteracting the depopulation of the rural areas. Within the last years, the farming has become more technically advanced and hence efficient. This has led to increased production volumes and wider selection of products with lower margins for the farmer as a consequence. When the profitability is reduced, the farmer is faced with the choice of either increasing efficiency or diversification of the business.

Previous research has pointed out farmers’ aversion to the risk in new venture creation with the result of a cautious approach, which may contribute to a prolonged process. A prolonged process is a problem in fast-growing business that causes reduced market potential and lack of resources. A waste of time is in this setting considered as costly. The aim of this study is to investigate if the development process and the problems seen in fast-growing business apply to new venture creation in farm-based business.

This study is based on a literature search where an existing model of development is stated as a hypothesis. This model is then tested in the farming setting by analysis of studies conducted on this subject.

The results suggest two conclusions. First, trustworthiness is an important aspect in fast-growing business as a way of attracting resources. This does not apply to new venture creation in farm based business because the existing business yield profit for the new business and thereby reduce the need of an extern financier. Second, the inherent ability of the farmer to develop a business is limited. An environment that facilitates the learning and development of the farmer’s entrepreneurship is therefore important in successfully developing the business.

Main title:Diversifiering i lantbruksföretag
Subtitle:en litteraturstudie om hur utvecklingsprocessen ser ut i lantbruksbaserade företag som utvecklar nya verksamhetsgrenar
Authors:Romar, Markus
Supervisor:Ferguson, Richard
Examiner:Gaddefors, Johan
Series:Examensarbete / SLU, Institutionen för ekonomi
Volume/Sequential designation:664
Year of Publication:2011
Level and depth descriptor:First cycle, G2E
Student's programme affiliation:NY001 Agricultural Programme - Economics and Management 270 HEC
Supervising department:(NL, NJ) > Dept. of Economics
Keywords:lantbruk, diversifiering, utvecklingsprocess, resurser, socialt kapital, entreprenörskap
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Subject. Use of subject categories until 2023-04-30.:Agricultural economics and policies
Organization, administration and management of agricultural enterprises or farms
Economics and management
Deposited On:23 Jun 2011 11:33
Metadata Last Modified:20 Apr 2012 14:20

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