Home About Browse Search

Murad, Mohamed, 2020. Eating out : a constructionist take on understanding a consumption phenomenon. Second cycle, A2E. Uppsala: SLU, Dept. of Urban and Rural Development



The purpose of this study is to understand the processes that occur before eating out at a restaurant or a café, in order to shed more light on the complexities of consumption behaviour. The dissertation utilizes symbolic interactionism and other social constructionist theories to understand how participants in three different focus groups make sense of processes prior to eating out and the meanings associated within these processes. Three themes of discussion were prominent during the discussions, and the findings reveal an emergent pattern of processes the participants expressed with each other. Processes that have emerged seem to depend on other processes, which sheds light on reasons behind consumption behaviour and motivation. Also, other/internal-perspectives emerged based on the language the participants used reveal the construction of their reality toward the subject of eating out, and thus, could be helpful to consider when studying other consumption phenomenon.

Main title:Eating out
Subtitle:a constructionist take on understanding a consumption phenomenon
Authors:Murad, Mohamed
Supervisor:Hallgren, Lars
Examiner:Nordström Källström, Helena
Volume/Sequential designation:UNSPECIFIED
Year of Publication:2020
Level and depth descriptor:Second cycle, A2E
Student's programme affiliation:NM026 Environmental communication and management - Master's programme
Supervising department:(NL, NJ) > Dept. of Urban and Rural Development
(LTJ, LTV) > Dept. of Urban and Rural Development
Keywords:eating out, processes, making sense, sensemaking, meaning, symbolic interactionism, social construction
Permanent URL:
Subject. Use of subject categories until 2023-04-30.:Consumer economics
Deposited On:02 Jul 2020 13:36
Metadata Last Modified:03 Jul 2020 01:01

Repository Staff Only: item control page


Downloads per year (since September 2012)

View more statistics