Björklund, Magne, 2019. Reason, purpose and members : a critical discourse analysis of a Swedish agricultural cooperative. Second cycle, A2E. Uppsala: SLU, Dept. of Urban and Rural Development
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Abstract
The declining number of Swedish farmers and the consolidation of agricultural land has been raised as a future risk for the food security of Sweden. As the Swe-dish agricultural historically has been characterized by strong agricultural coop-eratives, the cooperative movement is of interest to analyze in relation to this trend of decline. In this thesis I critically study a Swedish agricultural coopera-tive, Lantmännen. Specifically, I study how the purpose of the cooperative has changed over time in relation to agricultural policy. In order to explore how the purpose of Lantmännen has changed, I have utilized the method of Political Dis-course Analysis. I have by discourse analysis examined the goals and values, ex-pressed in the internal discussion of the Lantmännen cooperative, through proto-cols of the administrative board and statements of the president of the organiza-tion. The study stretches between 1985 and 2009, a period when the Swedish and later European agricultural policies changed fundamentally. The study shows how the goals and values changes in the argumentation of Lantmännen during the period, as a reaction to the changed agricultural policy. The changes in goals and values, in Lantmännen, were to such an extent, that the purpose of that organiza-tion had to be reformulated, which it effectively was during the 2000’s. In 1985 discussions in Lantmännen’s administrative board was characterized by a multi-plicity values to address, concerning solidarity and societal interest, when acting in respect to the changing agricultural policies. In 2009 the president of Lantmän-nen praised, that the same organization had realized its vision of becoming a thin-ner, clearer and profit producing; reflecting a transition from a cooperative iden-tity into an investor-owned firm’s (IOF). In the early material studied, the study shows how member interest (in its complexity) was the key goal in shaping deci-sion making of Lantmännen; in the later material, it is revealed, member interest was reformulated to simulate the interest of an investor. Thereby, profits and mar-ket shares could take the position as fundamental goals of decision making.
Main title: | Reason, purpose and members |
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Subtitle: | a critical discourse analysis of a Swedish agricultural cooperative |
Authors: | Björklund, Magne |
Supervisor: | Sandström, Emil |
Examiner: | Hansen, Kjell |
Series: | UNSPECIFIED |
Volume/Sequential designation: | UNSPECIFIED |
Year of Publication: | 2019 |
Level and depth descriptor: | Second cycle, A2E |
Student's programme affiliation: | NM009 Rural Development and Natural Resource Management - Master's Programme 120 HEC |
Supervising department: | (NL, NJ) > Dept. of Urban and Rural Development (LTJ, LTV) > Dept. of Urban and Rural Development |
Keywords: | cooperatives, cooperative purpose, critical studies, political discourse analysis, Lantmännen |
URN:NBN: | urn:nbn:se:slu:epsilon-s-10903 |
Permanent URL: | http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-s-10903 |
Subject. Use of subject categories until 2023-04-30.: | Agricultural economics and policies Organization, administration and management of agricultural enterprises or farms |
Language: | English |
Deposited On: | 17 Sep 2019 07:43 |
Metadata Last Modified: | 04 Jun 2020 12:06 |
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