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Jakobsson, Robin, 2018. Tydliga indikatorer på skogsägare med ett stort behov av rådgivning. First cycle, G2E. Skinnskatteberg: SLU, School for Forest Management



The purpose of this study is to identify some clear indicators of private forest owners with a great need for advice. One large forest company in Sweden called Holmen Skog wanted to make sure that they bond the forest owners where the potential for sustained, good business is the largest. Through a segmentation of their suppliers Holmen got more information about their suppliers needs and management goals. The segments that stated a great need for advice were more interested to take part of the knowledge and experience that the timber buyers have. Women were more interested in advice than men in the study. Suppliers that own a forest property together with two other people or more, were generally more interested in advice than other. The forest owners do change all the time, and it is important to find new ways to interest the new generation of forest owners in an urbanized society.

Main title:Tydliga indikatorer på skogsägare med ett stort behov av rådgivning
Authors:Jakobsson, Robin
Supervisor:Sundstedt, Eric
Examiner:Stenhag, Staffan
Series:Examensarbete / SLU, Skogsmästarprogrammet
Volume/Sequential designation:2018:12
Year of Publication:2018
Level and depth descriptor:First cycle, G2E
Student's programme affiliation:SY002 Forest Management - Bachelor's Programme 180 HEC
Supervising department:(S) > School for Forest Management
Keywords:segmentering, leverantör, hypotesprövning
Permanent URL:
Subject. Use of subject categories until 2023-04-30.:Forestry - General aspects
Deposited On:11 Jul 2018 06:48
Metadata Last Modified:20 May 2020 12:53

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