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Snippe, Jara, 2017. To fly or not to fly : analysing interpretive repertoires to negotiate air travel among individuals working for an environmental NGO in Sweden. Second cycle, A2E. Uppsala: SLU, Dept. of Urban and Rural Development



With the global temperature rising and the fight to stay below a 2-degree global warming, environmentalists, environmental organizations and climate scientists are arguing that there is a need to reduce global carbon emissions to mitigate climate change. However, advocating for sustainable behaviour does not necessarily lead to performing sustainable behaviour. The purpose of this study is to explore how individuals that work for an environmental organization make sense of and negotiate air travel. This research takes a discourse analysis approach using 10 semi-structured interviews with employees working at an environmental organization in Sweden. Six broader interpretive repertoires to talk about and to negotiate air travel are identified: Flying is a norm, lack of alternatives, experience, type of travel, individual responsibility vs structural problem and technological inventions. The findings enhance our understanding of how environmentally aware individuals, even though sometimes in a contradicting manner, make sense of air travel and the maintenance thereof. These findings can be helpful for policy makers and environmental lobbyists to further understand the attitude-behaviour gap as well as for environmental policies targeting sustainable behaviour, specifically to reduce air travel.

Main title:To fly or not to fly
Subtitle:analysing interpretive repertoires to negotiate air travel among individuals working for an environmental NGO in Sweden
Authors:Snippe, Jara
Supervisor:Powell, Stina
Examiner:Westin, Martin
Volume/Sequential designation:UNSPECIFIED
Year of Publication:2017
Level and depth descriptor:Second cycle, A2E
Student's programme affiliation:NM026 Environmental communication and management - Master's programme
Supervising department:(NL, NJ) > Dept. of Urban and Rural Development
(LTJ, LTV) > Dept. of Urban and Rural Development
Keywords:Attitude-behaviour gap, Air travel, Discursive psychology, Interpretive repertoires, Subject positions, Ecological privilege, Flyers dilemma
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Deposited On:22 Jun 2017 09:17
Metadata Last Modified:22 Jun 2017 09:17

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