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Svensson, Rasmus, 2015. Digitala kommunikationer mellan VIDA och deras leverantörer. First cycle, G2E. Skinnskatteberg: SLU, School for Forest Management

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Abstract

The Swedish forest industry has put a lot of resources in the development of digital communications in hopes of improving collaboration with suppliers. The purpose of this study was to investigate whether VIDA would benefit from using digital communication with suppliers.
The survey was conducted as a questionnaire study among the company’s staff and its suppliers. The result indicated needs and interests to use digital communications in both groups. Young suppliers and suppliers on a distance showed the most interest in using digital communication.
In terms of using these digital communications, the staffs and suppliers were most interested in information regarding transaction and forestmanagement plans. Anyway it´s not particularly important in terms of choosing where to sell their timber.
The conclusion of the study implies that VIDA can use digital communication in order to strengthen their relationship with suppliers, attract new suppliers and to streamline their overall communication.

Main title:Digitala kommunikationer mellan VIDA och deras leverantörer
Authors:Svensson, Rasmus
Supervisor:Norman, Lars
Examiner:Sundstedt, Eric
Series:Examensarbete / SLU, Skogsmästarprogrammet
Volume/Sequential designation:2015:09
Year of Publication:2015
Level and depth descriptor:First cycle, G2E
Student's programme affiliation:SY002 Forest Management - Bachelor's Programme 180 HEC
Department:(S) > School for Forest Management
Keywords:relationsmarknadsföring, köpsågverk, försörjningskedja
URN:NBN:urn:nbn:se:slu:epsilon-s-4304
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-s-4304
Subjects:Documentation and information
Forestry - General aspects
Language:Swedish
Deposited On:29 Apr 2015 13:02
Metadata Last Modified:29 Apr 2015 13:02

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