Epsilon Archive for Student Projects

Abstract

Areal is one of the major players in the Swedish market for real estate brokerage of agricultural properties and related additional services. The purpose of this report is to give a better picture of the needs for additional services of property purchasers of Areal. Add-on services are the type of counseling you may need to achieve good economy on an agricultural property. Through a survey of property buyers of Areal information has been collected and compiled. A very good response rate was obtained and the material seemed reliable as it reflected the population in general. The results showed that first-time buyers of properties often have no contact with companies when it comes to counseling. Instead they rely on their own knowledge or on relatives, friends and acquaintances. This is a potential group to turn to in order to offer additional services. It has also been shown that the need for help in the area of taxation, accounting and financial statements are great in general and specifically for those who doesn´t live near their property.

Reasons why people choose a particular company are trust, commitment, complete expertise, local presence and personal chemistry. It has also emerged tendencies that Areal does not reach out with their marketing on additional services to all their property buyers. This has shown by several comments in the survey.