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Göransson, Fredrik, 2013. Enkätundersökning hos markägare inom SCA Skog Jämtlands förvaltning. First cycle, G2E. Skinnskatteberg: SLU, School for Forest Management

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Abstract

This report is a joint venture with SCA Skog AB in the Jämtland forest management area. The company is a major player in the timber market in northern Sweden, and also a large business globally with offices in over 100 countries. The purpose of the study was to find out how timber suppliers want feedback/follow-up after completion of timber business. To determine this, a questionnaire survey was sent out to 75 landowners who supplied the wood for the company during the past year. The questionnaire consisted of a total of 15 questions with the opportunity to comment on certain issues. The response rate totaled 44 percent. The survey results show that customers want their feedback/follow-up a few weeks after completion of timber business. They prefer to be contacted by the timber purchaser either by phone or a personal meeting.

Main title:Enkätundersökning hos markägare inom SCA Skog Jämtlands förvaltning
Authors:Göransson, Fredrik
Supervisor:Börjesson, Börje
Examiner:Sundstedt, Eric
Series:Examensarbete / SLU, Skogsmästarprogrammet
Volume/Sequential designation:2013:06
Year of Publication:2013
Level and depth descriptor:First cycle, G2E
Student's programme affiliation:SY002 Forest Management - Bachelor's Programme 180 HEC
Department:(S) > School for Forest Management
Keywords:Virkesaffär, Återkoppling, Kundnöjdhet
URN:NBN:urn:nbn:se:slu:epsilon-s-2818
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-s-2818
Subjects:Trade, marketing and distribution
Forestry - General aspects
Language:Swedish
Deposited On:21 Oct 2013 14:36
Metadata Last Modified:21 Oct 2013 14:48

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