Göransson, Fredrik, 2013. Enkätundersökning hos markägare inom SCA Skog Jämtlands förvaltning. First cycle, G2E. Skinnskatteberg: SLU, School for Forest Management
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Abstract
This report is a joint venture with SCA Skog AB in the Jämtland forest management area. The company is a major player in the timber market in northern Sweden, and also a large business globally with offices in over 100 countries. The purpose of the study was to find out how timber suppliers want feedback/follow-up after completion of timber business. To determine this, a questionnaire survey was sent out to 75 landowners who supplied the wood for the company during the past year. The questionnaire consisted of a total of 15 questions with the opportunity to comment on certain issues. The response rate totaled 44 percent. The survey results show that customers want their feedback/follow-up a few weeks after completion of timber business. They prefer to be contacted by the timber purchaser either by phone or a personal meeting.
Main title: | Enkätundersökning hos markägare inom SCA Skog Jämtlands förvaltning |
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Authors: | Göransson, Fredrik |
Supervisor: | Börjesson, Börje |
Examiner: | Sundstedt, Eric |
Series: | Examensarbete / SLU, Skogsmästarprogrammet |
Volume/Sequential designation: | 2013:06 |
Year of Publication: | 2013 |
Level and depth descriptor: | First cycle, G2E |
Student's programme affiliation: | SY002 Forest Management - Bachelor's Programme 180 HEC |
Supervising department: | (S) > School for Forest Management |
Keywords: | Virkesaffär, Återkoppling, Kundnöjdhet |
URN:NBN: | urn:nbn:se:slu:epsilon-s-2818 |
Permanent URL: | http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-s-2818 |
Subject. Use of subject categories until 2023-04-30.: | Trade, marketing and distribution Forestry - General aspects |
Language: | Swedish |
Deposited On: | 21 Oct 2013 14:36 |
Metadata Last Modified: | 21 Oct 2013 14:48 |
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