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Oelreich von, Carl, 2013. Advertising Space : illustrating the spatial impact of urban outdoor advertising. Second cycle, A2E. Alnarp: SLU, Dept. of Landscape Architecture, Planning and Management (from 130101)



Advertising is a phenomenon that shapes the image of many urban spaces today and has done so for the past two hundred years at least. Its impact has been described both
academically and in the work of artists. In this paper I observe the impact of outdoor advertising on space through a series of photography walks. My own experience is
reinforced by a short historical overview of the history of outdoor advertising since the 1800s, also chronicling the critique of outdoor advertising on urban space of the last decade.

I then appropriate and analyse a selection of illustration methods that deal with outdoor advertising: Larissa Fassler's artwork Regent Street ⁄ Regent’s Park (Dickens thought it looked like a racetrack), City Wipeout by Pasi Kolhonen, DELETE! by Christoph Steinbrener and
Rainer Dempf, Hidden Town by Gregor Graf and They Live by John Carpenter. The appropriation of these methods implies that I reproduce them, applied on locations in
Stockholm in Sweden, to get a deeper understanding of the processes used. This study shows that each of the studied methods supplies its own angle on the impact of outdoor
advertising on urban space, sometimes complementary to the arguments found in the critique. This paper concludes with a discussion on the strengths of each of the illustration
methods, with a focus on discussing the spatial impact. I show that the texts and images studied are tools that when used in conjunction with each other can cover more facets of
how outdoor advertising impacts urban spaces.

Main title:Advertising Space
Subtitle:illustrating the spatial impact of urban outdoor advertising
Authors:Oelreich von, Carl
Supervisor:Dahl, Caroline and Dacke , Peter
Examiner:Kylin, Maria and Westin, Anders
Series:Självständigt arbete vid LTJ-fakulteten, SLU
Volume/Sequential designation:UNSPECIFIED
Year of Publication:2013
Level and depth descriptor:Second cycle, A2E
Student's programme affiliation:LY002 Landscape Architecture Programme, Alnarp 300 HEC
Supervising department:(LTJ, LTV) > Dept. of Landscape Architecture, Planning and Management (from 130101)
Keywords:outdoor, out-of-home, advertising, space, illustrations
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Subject. Use of subject categories until 2023-04-30.:Landscape architecture
Deposited On:12 Jun 2013 12:48
Metadata Last Modified:12 Jun 2013 12:48

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