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Selesi, Jessica, 2011. Enkätundersöking om vad privata skogsägare vill se på en skoglig aktörs hemsida. First cycle, G2E. Skinnskatteberg: SLU, School for Forest Management

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Abstract

This degree projects made on behalf of AB Karl Hedin to find out what private forest estate owners would like to have on a forestry-related website. The reason for finding out what estate owners think of the forest websites is to meet needs of the forest owners who are customers of AB Karl Hedin. Marketing and use of the Internet for information search for products and services are two key concepts in this study. To be able to perform the study, a telephone survey was made to find out what estate owners want and what they are missing on a forest site. The survey can be summarized at following conclusion:
The marketing of AB Karl Hedin website must be stronger The forest owners want more information on forest business, prices and forestry services. Focus must be on the usability of the website to satisfy the forest owner’s needs. Update the website regularly.
Keywords: Marketing, private forest estate owners, forest websites.

Main title:Enkätundersöking om vad privata skogsägare vill se på en skoglig aktörs hemsida
Authors:Selesi, Jessica
Supervisor:Norman, Lars
Examiner:Sundstedt, Eric
Series:Examensarbete / SLU, Skogsmästarprogrammet
Volume/Sequential designation:2011:17
Year of Publication:2011
Level and depth descriptor:First cycle, G2E
Student's programme affiliation:SY002 Forest Management - Bachelor's Programme 180 HEC
Department:(S) > School for Forest Management
Keywords:Skogsägare, Hemsida, Marknadsföring
URN:NBN:urn:nbn:se:slu:epsilon-s-892
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-s-892
Subjects:Trade, marketing and distribution
Language:Swedish
Deposited On:30 Jan 2012 09:43
Metadata Last Modified:07 Oct 2012 09:46

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