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Dowla, Arman Ud, 2011. How entrepreneurs use social networks in their business. Second cycle, A2E. Uppsala: SLU, Dept. of Economics



Every individual have aspirations to be successful in life and to make it big one day; the approach may differ from people to people, nevertheless ultimately individuals resort to becoming an entrepreneur. However, it is not a simple task to become a businessmen, it takes lots of effort, resources or capital (labor, financial, technology) and other things that may be deemed as important. For the purpose of gathering these aforementioned resources, entrepreneurs engage in social relationships (network) to gain access to information that may ultimately lead in the acquisition of such resources. In most literature, it has been suggested that the activation or use of social relationships (networks) is primarily done in the establishment phase. Therefore, the objective of this paper is to disapprove such notions and further investigate the phenomenon of social networking and social capital. As the field of entrepreneurship is quite big, the study was de-limited to just restaurant owners. Through the process of primary investigation (reflexive methodology), it has been unearthed that restaurateurs profusely use their social network in their daily running of the establishment, and not just in the establishment phase.

Main title:How entrepreneurs use social networks in their business
Authors:Dowla, Arman Ud
Supervisor:Gaddefors, Johan
Examiner:Hakelius, Karin
Series:Degree thesis / SLU, Department of Economics
Volume/Sequential designation:697
Year of Publication:2011
Level and depth descriptor:Second cycle, A2E
Student's programme affiliation:NM005 Environmental Economics and Management - Master's Programme 120 HEC
Supervising department:(NL, NJ) > Dept. of Economics
Keywords:social networks, entrepreneurship, social capital, restaurateurs
Permanent URL:
Subject. Use of subject categories until 2023-04-30.:Economics and management
Deposited On:04 Oct 2011 14:24
Metadata Last Modified:20 Apr 2012 14:22

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