Home About Browse Search

Ershadrad, Sara, 2024. Blockchain-based Traceability in the Food Supply Chain : assessing Consumer Willingness to Pay for Transparency and Safety. Second cycle, A2E. Uppsala: SLU, Dept. of Economics



This study investigates consumer willingness to pay (WTP) for enhanced traceability and safety in the food supply chain through blockchain technology. Utilizing an online survey with 73 participants from Iran, we examined WTP for two products: infant formula and salt, under three conditions: no certification, conventional certification, and blockchain-based certification. Our findings reveal a significantly higher WTP for blockchain-certified products, particularly for sensitive items like infant formula, highlighting the value consumers place on transparency and safety. The regression analysis showed no statistically significant impact of age, gender, income, and education on WTP. These results underscore the potential of blockchain technology to enhance consumer trust and support its broader adoption in the food industry. The study offers valuable insights for producers, retailers, and policymakers aiming to improve food safety and quality through advanced traceability systems.

Main title:Blockchain-based Traceability in the Food Supply Chain
Subtitle:assessing Consumer Willingness to Pay for Transparency and Safety
Authors:Ershadrad, Sara
Supervisor:Rommel, Jens and Gottlieb, Uliana
Examiner:Ferguson, Richard
Series:Examensarbete / SLU, Institutionen för ekonomi
Volume/Sequential designation:1599
Year of Publication:2024
Level and depth descriptor:Second cycle, A2E
Student's programme affiliation:NM005 Environmental Economics and Management - Master's Programme 120 HEC
Supervising department:(NL, NJ) > Dept. of Economics
Keywords:Consumer Research, Blockchain Technology, Willingness to Pay, Food Safety, Iran, Infant Formula, Food Sensitivity
Permanent URL:
Deposited On:04 Jul 2024 08:43
Metadata Last Modified:05 Jul 2024 01:02

Repository Staff Only: item control page


Downloads per year (since September 2012)

View more statistics