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Rahmadi, Bintang, 2022. Analysing Green Purchasing Behaviour Inconsistency : an example from voluntary carbon offset program. Second cycle, A2E. Uppsala: SLU, Dept. of Economics

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Abstract

This research investigates current and explores new factors contributing to green purchasing behaviour inconsistency using qualitative method and iterative grounded theory approach. Green purchasing behaviour inconsistency derived from the behaviour-attitude gap theory that occurs within different context of consumer behaviour cases, thus this research tries to answer: “What are the factors that cause green purchasing behaviour inconsistency?” using Voluntary Carbon Offset (VCO) program as an example. This research uses semi-structured interview methods on 9 interviewees in Sweden and Germany, each with different demographic background (employment, age, and location) and level of VCO program participation across different industries. The findings shows that Trust, Situational Context, Implemented Intention, Perceived Behavioural Control, Willingness to Pay, Personal Values, and Information and Knowledge have potential to narrow down or even closes the gap in green purchasing behaviour inconsistency. This research offers the possibility of new factors that can be included in the current discourse on behaviour-attitude gap and add more credibility to Implemented Intention, Situational Context, and Trust as the existing factors used in behaviour-attitude discourse. Beside academic contribution, this research also briefly highlights possible implementation within business management context on how to empower consumers to make a well-informed decision towards products and services that contributes to fighting climate crisis or opt to offer different options for the consumers.

Main title:Analysing Green Purchasing Behaviour Inconsistency
Subtitle:an example from voluntary carbon offset program
Authors:Rahmadi, Bintang
Supervisor:Hakelius, Karin
Examiner:Ferguson, Richard
Series:Examensarbete / SLU, Institutionen för ekonomi
Volume/Sequential designation:1484
Year of Publication:2022
Level and depth descriptor:Second cycle, A2E
Student's programme affiliation:NM005 Environmental Economics and Management - Master's Programme 120 HEC
Supervising department:(NL, NJ) > Dept. of Economics
Keywords:Behaviour, Attitude, VCO, Inconsistency, Green, Purchasing, Carbon
URN:NBN:urn:nbn:se:slu:epsilon-s-18451
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-s-18451
Subjects:Consumer economics
Language:English
Deposited On:10 Nov 2022 11:39
Metadata Last Modified:11 Nov 2022 02:00

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