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Muñoz Carmona, Claudia Araceli, 2022. Using the theory of planned behavior to understand factors influencing the purchase of sustainable housing. Second cycle, A2E. Uppsala: SLU, Dept. of Economics



This thesis attempts to understand the factors influencing homebuyers to purchase sustainable homes using the Theory of Planned Behavior (TPB) in Sweden. The aim is to identify whether environmental factors determine home buying choices and how consumers perceive these factors. Previous research has studied the factors from a quantitative study. Therefore, this thesis will explore homebuyers’ behavior from a qualitative point of view. The findings indicate that positive attitude towards sustainable housing and subjective norms have a minimum effect in the decision-making process, however perceived behavior control has a high influence in the process of choosing a dwelling.

Main title:Using the theory of planned behavior to understand factors influencing the purchase of sustainable housing
Authors:Muñoz Carmona, Claudia Araceli
Supervisor:Hakelius, Karin
Examiner:Ferguson, Richard
Series:Examensarbete / SLU, Institutionen för ekonomi
Volume/Sequential designation:1478
Year of Publication:2022
Level and depth descriptor:Second cycle, A2E
Student's programme affiliation:NM005 Environmental Economics and Management - Master's Programme 120 HEC
Supervising department:(NL, NJ) > Dept. of Economics
Keywords:TPB, sustainable house, behavior
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Subject. Use of subject categories until 2023-04-30.:Consumer economics
Deposited On:17 Oct 2022 10:43
Metadata Last Modified:18 Oct 2022 01:00

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