Muñoz Carmona, Claudia Araceli, 2022. Using the theory of planned behavior to understand factors influencing the purchase of sustainable housing. Second cycle, A2E. Uppsala: SLU, Dept. of Economics
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Abstract
This thesis attempts to understand the factors influencing homebuyers to purchase sustainable homes using the Theory of Planned Behavior (TPB) in Sweden. The aim is to identify whether environmental factors determine home buying choices and how consumers perceive these factors. Previous research has studied the factors from a quantitative study. Therefore, this thesis will explore homebuyers’ behavior from a qualitative point of view. The findings indicate that positive attitude towards sustainable housing and subjective norms have a minimum effect in the decision-making process, however perceived behavior control has a high influence in the process of choosing a dwelling.
| Main title: | Using the theory of planned behavior to understand factors influencing the purchase of sustainable housing |
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| Authors: | Muñoz Carmona, Claudia Araceli |
| Supervisor: | Hakelius, Karin |
| Examiner: | Ferguson, Richard |
| Series: | Examensarbete / SLU, Institutionen för ekonomi |
| Volume/Sequential designation: | 1478 |
| Year of Publication: | 2022 |
| Level and depth descriptor: | Second cycle, A2E |
| Student's programme affiliation: | NM005 Environmental Economics and Management - Master's Programme 120 HEC |
| Supervising department: | (NL, NJ) > Dept. of Economics |
| Keywords: | TPB, sustainable house, behavior |
| URN:NBN: | urn:nbn:se:slu:epsilon-s-18398 |
| Permanent URL: | http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-s-18398 |
| Subject. Use of subject categories until 2023-04-30.: | Consumer economics |
| Language: | English |
| Deposited On: | 17 Oct 2022 10:43 |
| Metadata Last Modified: | 18 Oct 2022 01:00 |
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