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Prejer, Brita and Sundqvist , Johan, 2010. Nätverk i landsbygdsföretag : fallet Mälarlandet. First cycle, G2E. Uppsala: SLU, Dept. of Economics

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Abstract

The interest in companies that are based outside the cities has grown, and many of these companies have focused their activities around service. The countryside companies meet some difficulties in marketing and communication with other entrepreneurs. A network with service based companies in the countryside could help the individual companies to promote themselves and also give inspiration and new ideas to develop their business.

The aim of this study is to investigate how a countryside network can be organized but also what conditions is needed to make the network function. The theory is based on a literature study of the three major topics "countryside", "networking" and "marketing". The empirical study is made through a case study by the network Mälarlandet. Qualitative interviews where made with four companies and one contact person.

The study shows that networking can have a positive effect on the countryside companies. It can give social benefits and increased marketing. The conditions that are needed for a functioning network is a high degree of trust and an informal structure. The companies should be differentiated but also have common goals.

Main title:Nätverk i landsbygdsföretag
Subtitle:fallet Mälarlandet
Authors:Prejer, Brita and Sundqvist , Johan
Supervisor:Gaddefors, Johan
Examiner:Astner, Hanna
Series:Examensarbete / SLU, Institutionen för ekonomi
Volume/Sequential designation:623
Year of Publication:2010
Level and depth descriptor:First cycle, G2E
Student's programme affiliation:NY001 Agricultural Programme - Economics and Management 270 HEC
Department:(NL, NJ) > Dept. of Economics
Keywords:landsbygd, nätverk, marknadsföring, utveckling
URN:NBN:urn:nbn:se:slu:epsilon-8-738
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-8-738
Subjects:Agricultural economics and policies
Economics and management
Language:Swedish
Deposited On:20 Sep 2010 08:30
Metadata Last Modified:20 Apr 2012 14:15

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