Epsilon Archive for Student Projects

Abstract

The consciousness of what we eat is an ongoing trend (Eckerdal, 2020) among consumers who value
environmentally and health-friendly products (Aprile, et al., 2015). This change in consumer´s
preference is also playing a role in the choice of beverage selections with a rise of interest in natural
wine (Buranyi, 2018). Natural wine is a concept that aims to use as few additives and compounds
as possible in the making of the wine (Goode & Harrop, 2011). This study focuses on the challenges
and solutions of natural winemaking with the goal to deepen knowledge by answering two research
questions. The method used in this study is a qualitative case study on natural winemaking based on
three semi-structured interviews with producers of natural wine. To better understand the current
knowledge of natural winemaking, a literature review was performed and used in the analysis for
interpretation and understanding of the empirical data. The findings of this study show that there are
challenges in natural winemaking such as the climate and diseases. As presented in the literature
and by the interviewees the solution is a proactive approach. Thus, concluding that it is possible to
make wine without the use of widespread agrochemicals.