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Bjärkse, Carl and Larsson, Erik, 2019. Markägarens förväntningar hos en skogsinspektor. First cycle, G2E. Skinnskatteberg: SLU, School for Forest Management



Sweden, which is a very forest-enriched country where the forest industry is a big part of Sweden's economy. In our report, a timber business is described between two parties a forest owner and a purchaser of a purchasing organization. We will then examine in this study what expectations one has as a forest owner on a buyer. We will primarily focus on how to build trust and long-term business relationships, depending on different forest objectives with their forestry. The result of the survey is based on interviews with purchasers at a forest company, Södra and various forest owners. The buyers were first interviewed and had to rank different alternatives that then laid the foundation for the forest owners' interview number. We had a response rate for forest owners of 83 percent and for purchaser’s 80 percent. Something that we in the result come up with when building this was that the purchaser should primarily act professionally and show interest in the forest owners. In order to build a long-term business relationship, good communication and quality of the services offered are required. The long-term perspective is set high both by forest owners and by buyers when one sees a security in the store, they want to say that one knows what one gets in the future. Peace and security are also something that is addressed and counted in security.

Main title:Markägarens förväntningar hos en skogsinspektor
Authors:Bjärkse, Carl and Larsson, Erik
Supervisor:Sundstedt, Eric
Examiner:Stenhag, Staffan
Volume/Sequential designation:UNSPECIFIED
Year of Publication:2019
Level and depth descriptor:First cycle, G2E
Student's programme affiliation:SY002 Forest Management - Bachelor's Programme 180 HEC
Supervising department:(S) > School for Forest Management
Keywords:affärsrelation, virkeshandel, målsättning
Permanent URL:
Subject. Use of subject categories until 2023-04-30.:Forestry production
Deposited On:30 Oct 2019 09:26
Metadata Last Modified:01 Nov 2019 02:00

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