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Telby, Robert, 2017. Utveckling av Mellanskogs medlemsapp. First cycle, G2E. Skinnskatteberg: SLU, School for Forest Management

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Abstract

This degree project is made on behalf of Mellanskog forest owners association, to find out how Mellanskog can develop their members application. The reason for finding out what the member’s think of the application is to learn which parts of the application that they use and what parts that can be developed into something more useful for the members.

To be able to perform this study, a personal interview was made with Per Gustås, CEO of IT-Bolaget Per & Per and also deeply involved in the development of the application. Then a survey was made and sent out to 385 of the member´s in Mellanskog.

The modern use of smartphones and tablets as a tool for the private forest estate owners and the marketing and segmentation of the markets are key concepts for this study.

Main title:Utveckling av Mellanskogs medlemsapp
Authors:Telby, Robert
Supervisor:Sundstedt, Eric
Examiner:Stenhag, Staffan
Series:Examensarbete / SLU, Skogsmästarprogrammet
Volume/Sequential designation:2017:12
Year of Publication:2017
Level and depth descriptor:First cycle, G2E
Student's programme affiliation:SY002 Forest Management - Bachelor's Programme 180 HEC
Supervising department:(S) > School for Forest Management
Keywords:skogsägarförening, applikation, smart telefon
URN:NBN:urn:nbn:se:slu:epsilon-s-9403
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-s-9403
Subjects:Forestry - General aspects
Language:Swedish
Deposited On:18 Jun 2018 11:17
Metadata Last Modified:20 May 2020 12:53

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