Telby, Robert, 2017. Utveckling av Mellanskogs medlemsapp. First cycle, G2E. Skinnskatteberg: SLU, School for Forest Management
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Abstract
This degree project is made on behalf of Mellanskog forest owners association, to find out how Mellanskog can develop their members application. The reason for finding out what the member’s think of the application is to learn which parts of the application that they use and what parts that can be developed into something more useful for the members.
To be able to perform this study, a personal interview was made with Per Gustås, CEO of IT-Bolaget Per & Per and also deeply involved in the development of the application. Then a survey was made and sent out to 385 of the member´s in Mellanskog.
The modern use of smartphones and tablets as a tool for the private forest estate owners and the marketing and segmentation of the markets are key concepts for this study.
| Main title: | Utveckling av Mellanskogs medlemsapp |
|---|---|
| Authors: | Telby, Robert |
| Supervisor: | Sundstedt, Eric |
| Examiner: | Stenhag, Staffan |
| Series: | Examensarbete / SLU, Skogsmästarprogrammet |
| Volume/Sequential designation: | 2017:12 |
| Year of Publication: | 2017 |
| Level and depth descriptor: | First cycle, G2E |
| Student's programme affiliation: | SY002 Forest Management - Bachelor's Programme 180 HEC |
| Supervising department: | (S) > School for Forest Management |
| Keywords: | skogsägarförening, applikation, smart telefon |
| URN:NBN: | urn:nbn:se:slu:epsilon-s-9403 |
| Permanent URL: | http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-s-9403 |
| Subject. Use of subject categories until 2023-04-30.: | Forestry - General aspects |
| Language: | Swedish |
| Deposited On: | 18 Jun 2018 11:17 |
| Metadata Last Modified: | 20 May 2020 12:53 |
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