Epsilon Archive for Student Projects

Abstract

The enlargement of the European Union and effects of globalization have a large impact on the form in which the sawmill industry operates. Market expansion and merging companies are observed in the globalization effect. Multinationals in forest produce are aiming towards expanding their share in forest markets internationally, the procurement of raw materials is also internationalizing. A big inhibitor of the European market expansion is the growing industry in the southern hemisphere. Competition for the importing markets will arise and if Europe does not adapt it will not find the expansion of the industry as predicted. Pine products from the southern hemisphere are very popular import products in both Asia and America. Even in Europe there are big imports of these products. On the field of international trade a lot of gaps can be found to fulfill the predicted market expansion. Niche markets for ecologically produced European products and lobbying for the maintenance of trade barriers are main recommendations made.