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Falkdalen, Maria, 2017. Valuation on characteristics in the milk market : a hedonic price study on dairy and plant based milk. First cycle, G2E. Uppsala: SLU, Dept. of Economics



The total number of milk cows in Sweden is decreasing and at the same time the market for plant based milk made of oat, almond, and soy beans is expanding. Society provides easy access to information and the choices of what to buy and eat are numerous. The need of understanding the market demand, how prices are determined and what factors are affecting the prices are therefore highly relevant and interlinked topics. This thesis will therefore estimate a price function for fresh milk in Sweden with the aim of determining the willingness to pay for plant based milk and to see if and in that case, how much, socioeconomic and demographic variables are influencing the milk price. A hedonic price model is applied using household scanner data from the year 2011. The results from the regression show that the willingness to pay for plant based milk is 32 % higher than the average milk price and the variable urban has a price premium of 4,3 %, indicating that the average price of milk is 4,3 % higher in urban areas, compared to rural areas. The results from the study give incentives for future research to further investigate the determinants of the milk price and the reasons behind the consumers’ demand.

Main title:Valuation on characteristics in the milk market
Subtitle:a hedonic price study on dairy and plant based milk
Authors:Falkdalen, Maria
Supervisor:Surry, Yves
Examiner:Hart, Robert
Series:Examensarbete / SLU, Institutionen för ekonomi
Volume/Sequential designation:1084
Year of Publication:2017
Level and depth descriptor:First cycle, G2E
Student's programme affiliation:NY001 Agricultural Programme - Economics and Management 270 HEC
Supervising department:(NL, NJ) > Dept. of Economics
Keywords:Milk, hedonic price, plant based, consumer preferences, willingness to pay
Permanent URL:
Subject. Use of subject categories until 2023-04-30.:Economics and management
Deposited On:30 Jun 2017 11:45
Metadata Last Modified:30 Jun 2017 11:45

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