Epsilon Archive for Student Projects

Abstract

In this report I have compiled my thesis which was about investigating what sellers of real estates find important when they shall appoint a real estate agent. I have also looked into other parameters in my study, like whether the sellers at all use real estate agents and how they have proceeded in case they do not use an agent. In addition to that, I have tried to find out why sellers didn´t chose LRF Konsult and what they know about the company. This analyses was made through questionnaires sent to those estate owners who didn´t use LRF Konsult when they sold their estate. The questionnaires contained 8 questions. The questionnaires were distributed to 289 estate owners within Västernorrlands county. I got 132 in return with answers. A number that I find being satisfactory for the purpose with this study. As a result of this study I found that nearly 50% of those who were asked didn´t use any agent when they sold their estate. Only a few of those who did sell without an agent involved have advertised in newspapers, whereas many sellers have used internet, e.g. the site Blocket.se. This is an interesting swift since some years back and is probably a trend. Many of the sellers also prefered not to involve any agent at all. The majority of those who appointed an agent made it clear that they found it important that the agent should be specialised in real estate, that he/she had a good reputation, that the agent was local and that the seller was well recieved. Some 50 % did know about LRF Konsult. By those who didn´t chose LRF Konsult, many said that other agents were more qualified and made a better marketing. I find this subject interesting, especially as I intend to work as a real estate agent, but also for those who already are active in their profession. It is of vital importance to understand the seller as he/she is the most important stakeholder for the agent. Even for LRF Konsult this study is important as it points to some rooms for improvement.